Tradicional patrocinadora do automobilismo, A TAG Heuer é também aresponsável por introduzir o uso de dispositivos de temporização para as corridas da Fórmula 1. Fundada em 1860 na suíça, a marca produz modelos que ultrapassam facilmente o valor de R$ 200 mil, como o Mikrogirder 10000. O da foto é o Tag Heuer Carrera 1887.
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